Thaline

Meta Ads (Facebook and Instagram)
• Plan, launch and manage lead generation, traffic and conversion campaigns across Facebook and
Instagram.
• Build and refine audiences: interest and behavior targeting, lookalikes, custom audiences, retargeting
pools and exclusion lists.
• Structure campaigns properly at campaign, ad set and ad level, and keep that structure clean as it scales.
• Run creative testing at a steady pace: multiple hooks, formats and angles, static, carousel, video and
reels.
• Write and brief the ad copy, headlines and calls to action, and work with the designer on what the creative
should say.
• Set up and maintain Meta Pixel, Conversions API, events, lead forms and instant forms so the data we
optimize on is correct.
• Manage the Meta Business Manager setup: ad accounts, pages, assets, access and quality or policy
issues.
Google Ads and Other Paid Channels
• Build and manage Search, Performance Max, Display, YouTube and remarketing campaigns.
• Handle keyword research, match types, negative keyword lists, ad groups and search term reviews.
• Write responsive search ads, test headlines and descriptions, and use the right extensions and assets.
• Manage bidding strategies and adjust them based on performance, not on default settings.
• Set up conversion tracking through Google Tag Manager and Google Analytics 4, and keep it accurate.
• Test additional channels such as LinkedIn Ads where they make sense for a B2B audience.
Campaign Management and Budgeting
• Own the monthly advertising budget: how it is split across channels, campaigns and markets, and when it
moves.
• Monitor pacing daily, catch overspend or underspend early, and reallocate toward what is working.
• Track and improve the numbers that matter: cost per lead, cost per acquisition, CTR, CPM, CPC,
conversion rate, frequency and return on ad spend.
• Scale winning campaigns and cut losing ones quickly, with a clear reason for each decision.
• Run structured A/B tests on creative, audiences, landing pages and offers, one variable at a time.
• Improve landing pages and the full lead flow, from the click to the form to the CRM.
Social Media Ads and Reporting
• Manage the paid side of our social presence and keep the message consistent across every channel.
• Build a content and ad calendar so campaigns run on a plan, not on last minute requests.
• Watch comments, messages and ad feedback, and feed what you learn back into the targeting and the
creative.
• Produce clear weekly and monthly reports: what was spent, what it produced, what changed, and what
happens next.
• Use AI-powered marketing tools to speed up creative production, copy variations and performance
analysis.
What You Bring
• 2 to 3 years of hands-on experience running paid campaigns, with real budgets you managed yourself.
• Deep working knowledge of Meta Ads Manager and Google Ads, not just reporting dashboards.
• Solid grasp of conversion tracking: Pixel, Conversions API, Google Tag Manager and Google Analytics 4.
• Comfort with numbers: you can read a performance report and say exactly what to change and why.
• Familiarity with AI-powered marketing tools.
• Excellent English communication and writing skills (mandatory).
• Experience in B2B or technology marketing is a plus.

Email

Employment Type

Function

Salary to

Salary from

Seller Type

Workplace Type

Education Required

Experience Required

Lebanon

Metn

Dbaye

Digital Advertising & Social Media Ads Specialist

⚠️Only Marketing Position is available

⚠️THIS JOB IS NOT REMOTE


We are looking for a results-driven candidate with practical experience in Google Ads, SEO, analytics, keyword research, and conversion optimization.

Main Responsibilities

Create, manage, and optimize Google Ads campaigns

Manage Search, Display, Performance Max, and remarketing campaigns

Conduct keyword and competitor research

Develop and implement SEO strategies

Improve organic traffic and search rankings

Monitor Google Analytics and Google Search Console

Track conversions, CPC, CTR, CPA, ROAS, and campaign performance

Optimize landing pages and conversion rates

Prepare clear performance reports and recommendations

Requirements

Minimum 2 years of hands-on Google Ads and/or SEO experience

Strong knowledge of Google Ads and SEO

Experience with Google Analytics and Search Console

Knowledge of conversion tracking and keyword research

Familiarity with SEMrush, Ahrefs, or similar tools

Strong analytical skills

Excellent written and spoken English is mandatory

Strong English ad copywriting skills

Candidates must be able to explain campaigns they personally managed, their objectives, performance, and optimization decisions.

Only serious candidates with proven practical experience should apply.

Please send your CV and, if available, examples of campaigns, reports, or SEO work.

Performance Marketing & SEO Specialist

OLX has 1000's ads available in Lebanon of goods for sale from cars, furniture, electronics to jobs and services listings. Buy or sell something today!

Thaline | OLX